Brand Events
Events can range from launch-parties to runway-shows, fashion-shoots, music-videos, commercials etc. These projects are primarily realised behind NDAs due to the brands and individuals being high-value clients. To still give you an idea into how my work becomes an integral part of a show or experience, I share the process of conceptualisation when working with brands below: in this case the brand sent a presentation about the event they were staging, important elements of it and what type of feeling and experience they want to create for visitors. For this event, visitors should have an enriching audible, tactile, visual experience. Based on the presentation, I create a moodboard to show how these feelings can be materialised with nailart. Afterwards, I create tests swatches before final co-alignment and production.
